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May 21, 2019 16:54:04

Canny Best Practices: Product Management

by @hum | 414 words | ๐Ÿฃ | 215๐Ÿ’Œ

Sarah Hum

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The best product teams are powered by data. Product usage stats, customer research, and customer feedback. By making sure you have a pulse in all aspects, you as a product manager can feel empowered to make the most impactful product decisions. Canny is built to help product managers make better decisions informed by customer feedback.

In this post, we highlight a few ways that Canny improves life of a product manager.

Life before Canny

Your customer base is growing and, as a result, more people are giving feedback. At first, feedback is quite manageable. You or your customer-facing teammates receive feedback and log it in a basic system, often a spreadsheet. Over time, however, the spreadsheet that was once simple and easy to understand, is now chaotic.

There is no way that you can put that data to good use. Pulling insights from a messy system is time consuming and painful. You resign to not taking advantage of feedback at all. 

Enter Canny

With Canny, your data is organized. You suddenly feel that you have a good grasp on what people are saying. Partnered with usage data and customer research, you can be confident in what your team decides to work on.

Understanding what to prioritize

Product teams are expensive. Now imagine product teams that work on the wrong things. Working on the wrong things is hugely distracting for your whole organization.

Understanding impact of different projects is challenging but weโ€™re here to help.

There are two ways you can use Canny to track customer feedback:

1. Publicly: Expose Canny in your product so your customers have a persistent place to give feedback

2. Privately: Empower your customer-facing teammates to track feedback they get in customer conversations

Whichever route your team decides, youโ€™ll get to the same result.

Youโ€™ll have:

Everything in one place

All your feedback in one place, organized under individual posts for each request. Canny helps avoid duplicates with similar post suggestions so you have accurate counts across all requests. Youโ€™ll be able to see which requests are the most popular.

Clear customer interest

Youโ€™ll be able to see which customers are interested in each request. This enables you to reach out with additional questions.

Better understanding of impact

Not all customers are created equal. Depending on your business goals, your team might be focused on a specific segment of customers. For example, customers that are paying vs. customers that are not. Look at feedback through the lens of your important customer groups.

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