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Mar 19, 2019 23:47:26

Confusing Names

by @keenencharles | 218 words | 🐣 | 200💌

Keenen Charles

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Apple recently announced updates to the iPad Air and iPad Mini, two tablet models that many thought would be discontinued soon. It's now lead to a confusing mess where there's an iPad(2018), iPad Air (2019), iPad Mini (5th gen), and of course the iPad Pros.

For a company known for it's simplified product lines and focus on quality it's been weird to see this gradual shift to sprawling lineups. Before there was just the iPad. iPad Pro fit nicely with that. So does iPad Mini. But what does the Air in iPad Air even mean? It's not an indicator of the thinnest or coolest the design, so why was it chosen?

The obvious answer is for the brand recognition it brings to the product. Air is a known subcategory of Apple devices. But without any obvious meaning, it makes it difficult for customers to know which iPad they should buy. Is the Air better than the regular iPad, do I need a Pro?

Which all highlights how important branding can be especially when it's for a wide array of products. The wrong branding can lower the odds of success. The right one can make your products speak for itself. If even Apple can have such confusing names, we all have to be more thoughtful about how we name our projects.

  • 1

    @keenencharles Steve Jobs, and by extension Apple, took a lot of heat for the name iPad. Somehow we all got over it. I agree the waters have become muddy around naming conventions of Apple products. The iPhone offerings have become so complicated that when someone is ready to upgrade after three years and asks which iPhone to buy, I have to ask questions and do the research. It used to be a simple answer but not anymore. At least the software is consistent unlike the myriad versions of Android.

    Brandon Wilson avatar Brandon Wilson | Mar 19, 2019 08:08:32
    • 1

      @brandonwilson yeah definitely. It probably won't hurt Apple in the slightest but I've always admired their simple naming conventions unlike most of their competitors. I just hope it doesn't get to the levels of "Samsung Galaxy S II Epic 4G Touch"

      Keenen Charles avatar Keenen Charles | Mar 20, 2019 11:52:55
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