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Mar 13, 2019 16:12:17

IH Interview

by @hum | 631 words | 🐣 | 215💌

Sarah Hum

Current day streak: 0🐣
Total posts: 215💌
Total words: 107318 (429 pages 📄)

Hello! What's your background, and what are you working on?

Hello, I'm Sarah Hum and I'm one of the founders at Canny.

I was born and raised in Toronto, Canada. My professional background is in design. I studied graphic design in university and worked as a product designer at Facebook straight out of school. During that time, I met my co-founder Andrew, who was a software engineer at Facebook.

As a Canadian from a small-time design school, Facebook was a good way to get my foot in the door. Turns out, nothing can really prepare you for being a founder. A year and a half later, I quit to work on Canny. 

In March 2017, my co-founder Andrew and I launched Canny on ProductHunt. Canny helps software teams make better product decisions. As software businesses grow and they get more customers, feedback becomes messy. There's so much valuable insight but it's hard to see through the noise. That's when teams hire Canny to help keep track of customer feedback in an organized, understandable way.

Canny is completely bootstrapped and we recently hit 35k MRR. With that money, we've been able to start growing our team. We're now a happy family of five.


What motivated you to get started with Canny?

Canny is a reincarnation of one of our past products called Product Pains. It was a community where anybody could give feedback about any product. It was largely focused on products that we used on a daily basis. Think Yelp, Uber, and the like. We started Product Pains to solve our user problem: companies were not good at listening to user feedback.

The concept was simple: you can post new feedback for a product or vote if the same feedback exists already. We thought if we could get enough people engaging, companies would notice and claim their company profile.

After growing Product Pains to thousands of users, we realized that we needed to go after the companies first. So we built a widget that they could embed into their website to collect feedback directly. We priced the widget at $19/mo and businesses started paying. This was when we knew we were onto something.

As product people, we understand why feedback is so important. We can also see how, at scale, it's so hard to organize feedback into actionable insights. Teams genuinely wanted to listen to their users, it's just a really hard problem. To tackle that problem, we flipped Product Pains, the community, into Canny, the SaaS tool.


What went into building the initial product?

Andrew and I started working on Product Pains while I was still in school. I actually proposed it as a final project and got credit for it. Since I was in design school, most of the work went into designing the product and branding it. The functionality was minimal.

When I started working at Facebook, Andrew quit to work on Product Pains full time. It would be a year-long grind before I'd join him. During that time he built out the product and grew the community. His old team at Facebook, React Native, started using it which was great for awareness. Meanwhile, he was burning through his savings.

Soon after I quit FB to join Andrew, we kicked off the transition to Canny. We were able to reuse a lot of the Product Pains code for Canny. Everything was thrown together in a couple months. All of our customers were smoothly transitioned over to a rebranded product with better UX.

Building Canny was super fun. We're a designer and an engineer, building was our happy place. It got harder soon after that. We had a functioning product but no experience with marketing. One regular day in March 2017, we decided we were going to launch the next day.

From Sarah Hum's collection:

  • 1

    @hum Oh, now i see the context, there's no overnight success after all ;). Lovely Story. Keep Writing!

    Seun Oyebode avatar Seun Oyebode | Mar 14, 2019 08:57:22
    • 1

      @seunoyebode Of course not! Lot of hard work ?

      Sarah Hum avatar Sarah Hum | Mar 14, 2019 11:01:22
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