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Jul 03, 2019 12:45:44

Launch videos

by @hum | 206 words | 🐣 | 215💌

Sarah Hum

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Rewriting yesterday's post with a focus on launch videos.

Potential title: Making a launch video with no time and no budget

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Launching big features is exciting and worth celebrating. If you're not using video for your product launches, you're missing out! Using video is a great way to boost brand affinity while getting more people excited about your product.

Video will make you stand out and *wow* your audience. Videos have powerful storytelling abilities and can be a lot more engaging than other types of content.

A 2016 study showed that 79% of B2B businesses use video in their content marketing (and it's sure to have gone up since then).

One of the big things holding teams back from using video is the cost required to create it (effort as well as monetary). Compared to text and images in a blog post, it seems much higher.

Of course, I'm not talking about Hollywood production value with large crews and expensive equipment. I want to talk about videos that get a message across authentically and in an entertaining way.

Here are a few launch videos our team has made.

Canny for Intercom

Canny Changelog

We made these with no time and no budget. Here's how you can too.

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