Elen did a presentation today about the state of our marketing. To put gently, things aren't great. However, that just means there's so much potential.
We've been able to build a business that can afford to pay people without doing marketing "correctly". As first-time founders and product people, we knew almost nothing about marketing. We dilly dallied a lot. We wrote some blog posts, ran some paid ads, and did a couple product launches. We've learned a lot in over a year since we've launched but we have a long way to go.
One big step forward for us will be measuring the impact of marketing. Up until now, we don't really understand how effective our marketing efforts have been. We'll be setting up proper analytics this time around. We'll be laying out our funnels and keeping an eye on improvements we can make at each step.
We'll be doing a lot more writing. More of the founder stories we've written previous but also content relevant to people who are interested in Canny. Good content marketing is a huge driver, especially for SaaS. We just need to have some patience because results don't happen overnight.
I'm really excited to "figure out" marketing this year. If you want to follow along on our journey, subscribe to Canny Backstage!