I'm in a mastermind with a bunch of entrepreneurs. This week's activity, which I've committed to, is to submit our projects for critique.
I'm finding this difficult. So I'm starting with answering some prompts from Seth.
Maybe you'll find this useful.
What is it for? When someone hires your product or service, what are they hiring it to do?
It is to help people become more human.
I want to call out unmet needs they weren't aware of.
I want to make them feel understood.
I want them to notice something that they hadn't before.
But that's what I want.
What are they reading it for? They're hungry for meaning. They want an end to the striving, the proving, the going through the motions.
Who (or what) are you trying to change by doing this work? From what to what?
I'm trying to unblock, unlock, unleash the people who will change the world.
From reactive to on purpose.
From a flicker to a flame.
From searching to proclaiming.
How will you know if it's working?
Habits are installed.
What does it remind me of? Are there parallels, similar projects, things like this that have come before?
Oh, yes. It stands in the shadow of Seth Godin, Gretchen Rubin, Leo Babauta, Bernadette Jiwa, Josh Waitzkin, Tim Ferriss, with a sprinkle of Eliyahu Goldratt, Greg McKeown, Jim Collins.
What's the difficult part?
Teaching without telling.
Guiding without selling.
Showing without exposition.
Actually creating the damn thing.
(to be continued)