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Mar 25, 2019 16:14:07

Saying no to big customers

by @hum | 219 words | 🐣 | 215πŸ’Œ

Sarah Hum

Current day streak: 0🐣
Total posts: 215πŸ’Œ
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Imagine this:

It's the early days. You have under 100 customers but things are looking pretty promising. It's a normal day at the "office" when you hear the familiar *ding* of your Intercom live chat. It's a lead and they’re from Big Company X.

Your mind starts racing. We HAVE to close this deal, no matter what. How much are they going to pay us? How much can we get them to pay us? Everyone, stop what you're doing! This is it, we've made it!

Hold up.

If you're a low-touch SaaS company like us, Big Company X is probably not your ideal customer. When you're starting up, any opportunity is exciting, especially the big ones. The chance to double your MRR? Heck yeah! It's hard to step back and think about the implications of saying yes.

The consequences are often more harmful than they seem. You risk wasting your time, building the wrong things, and losing yourself in the process.

There were several times we almost said yes. Instead, we learned to say no.


[Startups] get a little bit of inbound interest, and they just say yes to that inbound interest without being fully aware of how you have to play the enterprise game to win.

Steli, Startup Chat

Originally published at canny.io

From Sarah Hum's collection:

  • 1

    @hum Helpful. Thanks for sharing.

    Seun Oyebode avatar Seun Oyebode | Mar 25, 2019 17:29:48
    • 1

      @seunoyebode Thanks for reading. More to come!

      Sarah Hum avatar Sarah Hum | Mar 26, 2019 12:16:02
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