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Jul 29, 2019 14:30:10

Segmenting your customer feedback

by @hum | 205 words | 🐣 | 215💌

Sarah Hum

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At Canny, we strive to make the end-user experience as simple as possible. This is to ensure your team gets as much feedback as possible.

However, you shouldn't just build what has the most votes. There's other information you should factor in when planning your roadmap. One of the most important things is who the votes are coming from. 

Not all users are created equal. Ask yourself which customers you should be focused on right now.

If you're focused on retention, you might want to looked at feedback from churned customers.
If you're a B2B product focused on customer growth, you might want to looked at feedback from B2B customers.
If you're focused on expansion revenue, you might want to looked at feedback from paying customers.

There are many ways you can segment your customers:

  • Customer status (free, paying, churned)
  • Business type (consumer, B2B, etc.)
  • Role (sales, engineer, founder, etc.)
  • Industry
  • Company size
  • Number of web sessions
  • Location
  • Some other metric unique to your product

This customer data that something you already have. We fill in some of the blanks with Clearbit. Married with your feedback data in Canny, you can gain some incredible insights.

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