For over a year after launch, it was still just me and Andrew. It's amazing how much you can get done with a small number of people. In the very early stages, you don't worry as much about metrics. You make decisions quickly because you can only focus on so much. You ship MVPs and know your customers by name.
Instead of your first instinct being: who can we pay to do this for us?
Ask yourself, how can you do 80% of the work in 20% of the time.
For our Intercom video, we bought $2 worth of confetti and woke up early to work with the natural light. We stuck our camera on a flat surface and used a microphone on a pair of earphones.
So maybe you don't have video editing experience. Rethink the format. Do a single-take video taken on your phone. Screen record a Keynote presentation. Work within your strengths and weaknesses.
I think you'll find yourself happier with the results too.
As we're now growing the team, we want to make sure we don't lose that scrappy spirit. Being scrappy brings a new appreciation to the work that you do. It helps us stay focused. When you're the one putting in the work, you make sure it's something you definitely want to do.