Potential title: How we make videos with no time and no budget
If you're not using video as a part of your business strategy, you're missing out! There are so many opportunities for you to use video to boost brand affinity while increasing conversions. Here are just a few areas that can benefit from video:
- Content marketing
- Product marketing
- Customer support
- Paid advertising
The list goes on! Using video is a great way to make you stand out and *wow* your audience. Videos have powerful storytelling abilities and can be a lot more engaging than other types of content.
A 2016 study showed that 79% of B2B businesses use video in their content marketing (and it's sure to have gone up since then).
One of the big things holding teams back from using video is the cost required to create it (effort as well as monetary). Compared to text and images in a blog post, it seems much higher. Of course, I'm not talking about Hollywood production value with large crews and expensive equipment. I want to talk about videos that get a message across authentically and in an entertaining way.
Here are a few videos our team has made.
We made all of these with no time and no budget. Here's how you can too.